Wealthy Nashvillians, It’s Time to Buy a Tesla

Wealthy Nashvillians, It’s Time to Buy a Tesla

I see high-end models of the following brands every week in the Nashville area: Maserati, Bentley, Mercedes-Benz, BMW, and Porsche. All of them have an MSRP of around $100,000. There are plenty of exotic cars as well, but I want to focus on the $100,000 price range.  I want to challenge those willing to shop in that price range to consider another equally impressive option while taking part in a revolution.

First, a disclaimer. I am a huge fan of Tesla Motors. I am also a stockholder (a whopping 14 shares). Their story, though somewhat scandalous, is extremely exciting to me because I am a fan of innovation as well. In the Model S, Tesla has created a beautiful and unprecedented machine.  In the P85D version of the Model S, for $104,500, revolution meets thrill ride.

The Electric Revolution

This is the primary reason I’m writing. For far too long, the auto industry has delayed this next chapter in automotive history, but Tesla has taken away the typical excuses.

Range

One of the most common reasons drivers are reluctant to adopt EV (Electric Vehicle) is range. The Nissan Leaf can take you 84 miles on a single charge. The Chevrolet Volt has an EV range of 38 miles. The Tesla Model S (P85D) has a range of 285 miles at 65 mph.

Aesthetic Pleasure

The Chevy Volt is a pretty cool looking car. But let’s be honest, the Leaf is not. Now look at the Tesla Model S.

model-s-red charging

 

 

 

 

 

 

model-s-interior

 

 

 

 

 

 

Performance

The P85D is a groundbreaking dual motor all wheel drive with over 600 hp and a top speed of 155mph. Let that soak in for a second.

Infrastructure

This is the most exciting part to me. I’m not saying Elon Musk can do no wrong, but he is a very intelligent man who I believe is literally transforming the way we view personal transportation around the globe. The Supercharger station is Tesla’s answer to the gas station.

teslamotors.com

supercharger_hero_201305

 

 

 

“So what are they gonna do, build a bunch of ‘Supercharger’ stations all over North America, Europe and Asia just so people can use their cars?” Yes, that’s exactly what they’re doing. Check out the map below of current stations in North America.

http://www.teslamotors.com/supercharger

supercharger NA current

 

 

 

 

 

Now look at the number of planned stations for 2015.

supercharger NA 2015

 

 

 

 

 

The current map of Europe is impressive enough, but look at 2016.

eu_supercharger_2016

 

 

 

 

 

Asia, 2015.

china_supercharger_2015

 

 

 

 

 

Coast-to-coast travel in the U.S. is currently an option and will include 98% of the U.S. population by 2015. At a Supercharger station, a Tesla Model S (85 kWh) owner can get a half charge in 20 minutes for free. It takes 40 minutes to get to 80%, which is typically sufficient to get to the next Supercharger. “Superchargers are located near amenities like roadside diners, cafes, and shopping centers. Road trippers can stop for a quick meal and have their Model S charged when they’re done.”

The Persuasive Power of Presence

We all know that one of the most powerful tools for introducing a product into the marketplace is seeing the product in use. I believe that getting more Teslas on the road will have a domino effect on innovation and conservation. As scale increases, I suspect Tesla and other companies will introduce more affordable products into the broader marketplace.

Nashville has become known as a hub of innovation in recent years. We also are unique in that we have an extraordinary number of millionaires in our relatively small middle Tennessee metropolis. I am simply asking that some of you take a risk that would be akin to me buying a new laptop. And by all means, if you don’t like the car, let Tesla hear about it. Let me hear about it. And don’t buy another one. But after all, it was Motor Trend’s 2013 Car of the Year. And hey, if you have the kind of disposable income with which you are willing to put one on the road, but for whatever reason you don’t want to drive it, please let me know and I’ll gladly help you out with that.

It starts at $69,900.

I used the P85D to make my case, but you can get into a Model S (60 kWh) for $70,000. You can pre-pay for all service needs up to 100,000 miles for $3,800.

History is being made.

I really do believe early adopters will be taking part in historic change with respect to automotive technology. Most of us cannot take part given the price point. But you can, and with little risk. Go for it!

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